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Hyères 2014 – Hub of New Talent

humberto leon, carol lim, hyeres,
Written by Marc Pagnier Published May 20, 2014 Marc Pagnier

Rédacteur en Chef des titres en anglais, français et chinois.

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Every spring, the Villa Noailles, a cubist architecture of the 1920’s, situated on a hilltop in this scenic coastal town Hyères in southern France, hosts the International Festival of Fashion and Photography.

The Hyères Festival was founded in 1985 by Jean-Pierre Blanc, the director of the Villa Noailles, with the aim to encourage and support young and talented artists to develop their career.

Hub of New Talent
Like every year, the 29th Hyères Festival attracted fashion and photography talent from all over the world and created a special occasion for them to exchange ideas and to extend their network. Ten designers and ten photographers were selected to display their masterpieces and compete for several awards. The jury this year was presided by Carol Lim and Humberto Leon, the Creative Directors of Kenzo. The 26 year-old designer from Japan, Kenta Matsushige, whose inspiration came from the architecture of Tadao Ando and traditional Japanese kimonos, has been awarded the Première Vision Grand Jury Prize. Other awards include:

Première Vision Grand Jury Prize:
– Kenta Matsushige (Japan)

Chloé Prize:
– Roshi Porkar (Austria)
– Liselore Frowijn (Netherlands)

Special Distinction of the Jury – Opening Ceremony Award:
– Yulia Yefimtchuk (Ukraine)

Fashion Public Prize / City of Hyères:
– Coralie Marabelle (France)

Interview with the Chinese designer Octo Yanyu Chaung
It is the first time that representatives from Chinese fashion brands were invited to the Festival’s conference as speakers. We are pleased to have interviewed one of the designers, Octo Yanyu Chaung, from the remarkable Chinese brand Exception de Mixmind, who talked about her experiences in this Festival:

Watch our video on YouTube: Exception de Mixmind at the Hyères Festival 2014

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